Digital experience the focus for new Housebuilder appointment
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Digital experience the focus for new Housebuilder appointment

Creating online experiences to rival much larger companies is on the agenda for a Flintshire-based housebuilder’s new digital marketing manager.

Part of the first generation of “digital natives” Laura Jones, from Connah’s Quay, who has a first-class honours degree in multimedia journalism, is one of a large number of young people pursuing careers in the online sphere.

After graduating she undertook internships at local media organisations, followed by a role with a luxury travel firm, where she spent four years creating new digital content and marketing campaigns.

In 2021 she joined Anwyl Partnerships, overseeing all marketing and community engagement, before successfully applying for the role of digital marketing manager with the Anwyl Homes division – overseeing both its Cheshire and North Wales and Lancashire operating regions.

She said:

“This is a great opportunity to help Anwyl Homes build up their digital strategy and online presence. I’ve always been creative and loved being online since I was young. Having grown up in the first generation of ‘digital natives’, I’ve always been fascinated by how quickly it changes, which is why every day is different in digital marketing.

“There’s lots to do in 2022 to push us towards being leaders in the housebuilding digital space. I’ll be focusing on developing our website to ensure it provides our customers with the best digital experience; growing our social media with new, forward-thinking content; and continuing to ensure we stand out from the crowd with our family heritage, regardless of whether it’s online or offline.

“It’s great to be part of a team – and company – that are willing to try new things. It’s an exciting time to be in digital marketing in property as there are so many new platforms and methods of marketing to get stuck into.”

Phil Dolan, managing director for Anwyl Homes Cheshire and North Wales, said;

“Digital experiences are hugely important for our home buyers. They look to our website and social media channels for more information and to engage with us. We want them to enjoy that interaction and use it to make their home buying experience even smoother. Laura has some great experience working in luxury travel to bring to the role, as well as her knowledge of the wider industry from her time with Anwyl’s Partnerships. She is well placed to help us achieve our vision to be a leader in the digital sphere.”

Established more than 90 years, Anwyl Homes is a family run business with its headquarters at St David’s Park, Ewloe, Flintshire

For more on building a career with Anwyl visit www.anwylgroup.co.uk/careers or to discover where its latest homes can be found visit www.anwylhomes.co.uk.