Discount to Open Market

We’re helping buyers purchase homes 20% below market value, preserving long-term affordability.

A row of new build homes by Anwyl Homes lines a clean, winding street. Each house features red brick, gable roofs, and well-maintained gardens, under a bright blue sky with scattered clouds.

**Save thousands of pounds on an Anwyl Homes new build thanks to the government’s latest scheme, making getting on the property ladder even more affordable with minimum savings of 20%*.**

what is it?

What is the Discount to Market Scheme?

The Discount to Market Scheme (DMS), also known as Discount to Open Market (DOM), Open Market Discount or Discount Market Sale Scheme, is a partnership between councils and housebuilders that helps buyers secure their dream home at price below its open market value.

It allows first-time buyers and home movers alike the opportunity to save a minimum of 20% off their home purchase, with the discount amount and eligibility rules dependent on the council the development is in.

Furthermore, when the property is sold in the future, the new buyer will benefit from the same percentage discount on the market value, helping to keep the home affordable for the next owner.

Speak to a Homes Adviser

Two girls playing video games on sofa in living room

am i eligible?

What is the Open Market Scheme eligibility criteria?

As this is an incentive involving councils, eligibility criteria vary from area to area, but there are a few common denominators.

For example, you will most likely need to meet the following:

You must have a local connection to the area, whether it be via work or family
You will need to prove you are legally allowed to own a home in the United Kingdom
You must not have any other financial ties or interest in another property
You will need to keep the home you purchase as your main residence and cannot have it as a second property
Your total household income cannot surpass a certain cap, which tends to be around 45% of the discount market value of the property

The scheme is currently only available at two of our developments. If you have any questions about the eligibility criteria for a particular council, we recommend getting in touch with the Sales Manager of the development you are interested in or contacting the council directly.

let’s apply

How do I apply for the Discount to Market Scheme?

Applying for the Discount to Market Scheme is very easy, and you can do it in as little as four steps:

Once the application is approved, you can now reserve your new Anwyl home! This is when our dedicated team take over and take you through the next steps.

Find your dream home on Anwyl’s website and look for any plots advertising the scheme (currently available at Eagles Green, Warrington and Elmy Fields, Congleton)

Speak to our supportive sales team for more information, including the application form and how to go about submitting it.

You will then need to be financially qualified by an independent Financial Adviser, and we’re here to help you with that. Once this is done, you can submit your application to your local authority.

Chat to a Homes Adviser

FAQs

Yes, unlike Shared Ownership, buying a home through the Discount to Market Scheme will mean you own 100% of your home, and will not be required to pay any rent on it.
No. The initial discount applied when you bought the property will then be applied to any subsequent sale. This is to ensure it continues to help anyone looking for more affordable housing.
You will still need a deposit (normally of 10% of the discounted value of the property), as with any other normal house purchase.
Unfortunately, it can’t be used alongside other offers. The Discount to Market Scheme is only available on its own and can’t be combined with the likes of our Move Simple and Part Exchange schemes.